It all began with a dream to expose the world to delicious and authentic Indonesian cuisine, and 5 years later, Penyet King has successfully realized their dream in the bustling metropolis of Singapore and is beginning to look beyond.  Henri Chang began the Penyet King restaurant chain in Singapore in 2013.  Originally started as a side-business, Henri’s personal project quickly grew into a popular brand in Singapore, currently boasting 18 establishments in country.  Penyet King connects cusomters to a large menu of traditional Indonesian food, including the iconic smashed chicken dish, Ayam Penyet, with a focus on quality ingredients and authentic taste.  One of the driving motivations for Henri to start Penyet King was a childhood interest and vision to someday enter into the F & B industry.  Having worked in Singapore for a number of years, Henri had become well-aware of the sad state of Indonesian food in Singapore, only offering subpar versions of nasi padang and “Halal mixed rice.”  Craving something better and seeing a unique opportunity to penetrate into a new market, Henri stepped out into the unknown and created the Penyet King brand in order to make a better name for Indonesian cuisine, not only in Singapore, but in cities around the world, giving Indonesian food the same popularity that Thai, Korean, and Japanese cuisine enjoys internationally.  Since 2015, Henri Chang has given his full focus and energy to Peneyt King , working tirelessly to grow and develop his creation into an international brand that is able to positively impact the global culinary scene.

  • Client Penyet King
  • Date December 18, 2018
  • Tags RESTO
  • URL View Project